Launch copy for people who cringe at salesy BS.

Pssst! Yeah, you... Entrepreneur juggling a million things, with a heart of gold, and tired of copy that feels bland and just good enough. You’re here to do epic sh*t—one sleaze-free, stress-free launch at a time… Welcome!

“I’m obsessed with this page. It’s written so well!”

Brenna McGowan ~ Launch Strategist & Copywriter

You’re the ultimate hype woman, ensuring your clients feel supported—but when it comes to your own launch, you’re overwhelmed, tired, and second-guessing every word.

You need a strategy and copy that isn’t piecemeal or generic, but clear, authentic, and built to convert without all the stress.

Teg Lasso pointing his finger and agreeing with a yes

But instead you’re…

→ Up at 3 AM, staring at your sales page for the hundredth time, tweaking copy that feels like it’s doing just enough to get by—but deep down, you know it could be so much better.

→ Hustling on the ‘Gram, YouTube, and TikTok (because what else can you do?), but all the wrong people are signing up for your offer. When did you become the best-kept secret for your crush clients?

Snagging rave reviews for your latest offer, but the sales numbers whisper back with modesty...

"Pssst...evergreen content doesn’t plant itself, and those passive income streams? More like intermittent drips.”

As seen on…

What if connecting with your ideal clients felt as easy as catching up with a friend over coffee—no pressure, just real genuine interest?

And in your next launch, instead of that nagging fear of falling short, imagine your inbox lighting up with eager sign-ups like you finally cracked the code.

Hey there. It's me, Laura.

My passion?

Helping seasoned coaches and creatives who are ready to stop just ‘figuring it out’ with their launches and start making real money.

My journey in the copywriting realm began in 2020 with a long line of anything-but-crush clients—yeah, the kind that made me wonder if this was the right business for me.

But then, a single awesome client and a moment of clarity summed up beautifully in Coach Kent from Ted Lasso’s wisdom: "Don't you dare settle for fine."

That was a game-changer!

Fast forward to today, and here I am, booked out, crafting copy for my crush clients that drips off the reader's tongue like Manuka honey and messaging that's tailored just for you—like a custom-made pair of Manolo Blahnik pumps.

So, with a nod to Roy's no-nonsense advice, let's make one thing clear: settling is not in our playbook.

Small green succulent in white stone pot against white background

You should book a call asap if you…

… are tired of feeling like your messaging is just ‘good enough’ and are ready to find the perfect way to put your voice out there—unmistakable and irresistibly you.

… want to stroll through your next launch season with confidence, not the stress of a midnight tweak session, knowing your strategy is as solid as it is clear.

… are ready to embrace the nirvana of a sales funnel that walks your favorite kind of client right to your digital office doorstep again and again.

… yearn to uncover that fool-proof launch strategy that is repeatable and automated—no more winging it, just results you can rely on.

… are done sounding like every humdrum, blah, business maven out there. You are as unique as a sunset, and it’s time your copy and strategy reflect that unmistakable difference.

How I can help you ditch the overwhelm and finally get drool-worthy copy that grabs attention and turns interest into action.

Un-Bland Launch Copy

Tired of sales pages that feel ‘meh’ and don’t capture your real voice?

Ready for launch & pre-launch emails that stand out in inboxes and make your dream clients think, “Finally, this is exactly what I need”?

Let’s un-bland your launch copy and turn it into a magnet for your ideal clients—so you can stop winging it and start seeing the sales you deserve.

Packages starting at $3,500

VIP Day

Need a little copy, love? A little guidance? A little strategy clarity? A cheerleader to help you see you and your favorite clients in your marketing? Or just some 1:1 time with this copywriter to get sh#t moving?

Checkout the choose your own adventure (and size) VIP options

👇👇👇

You should also know these 7 random but necessary facts about me…

Laura Kendrick standing on a rooftop doing an old job of supporting nonprofit organizations

For nearly a decade, I traveled around the country setting up rappels on towers and skyscrapers as fundraisers for non-profits. Sometimes, when the rain is coming in sideways and the sun is setting on your cold, hard day, all that’s needed is a little perspective change and a friend next to you who gets it (+ the occasional big a** cup of coffee) to bring it all home.

I have a shit ton of houseplants and am always cultivating and bringing home more plant friends. Derek rolls his eyes, but knows that cultivating and supporting these nourishing loves warms my soul. I have always loved fostering growth, evolution, and fresh air in those bettering the world. 

I have two kids who often behave like poorly behaved monkeys in restaurants and say the funniest, out of the box things. They make me laugh every day. Make me want to pull my hair out most days. And have taught me how to work and make it happen in small, organized doses of time.  

I have practiced yoga since I was a teenager popping VHS tapes in the VCR. A lifetime of yoga practice has driven home that it’s the journey that is point, not the destination. PS every journey is unique and perfect.

I live in Syracuse, New York, where I cultivate a love of snow, rainstorms, gorgeous summer days, and full-spectrum fall foliage in my kids. In a city that has more gray days than anywhere else, I’d rather be lovin’ on and appreciating the beauty of every season, rather than bemoaning those inevitable cloudy days. I bring this incessant positivity and energy to every project I step into.

I ran a marathon once. I learned that I love really long runs and will persevere, even when my body is screaming for me to stop… This fact is not always a good one, but you know what, it’s real.

I have a master’s degree in education and can break down even the most complicated sales funnel framework in a way that is exciting, engaging, and will have you standing up shouting, “YESSSS! I’m excited for tripwires and Google tags!!!

Laura Kendrick practicing yoga and laughing with joy
Laura Kendrick's kids walking through an apple orchard on a foggy, gray day