In my mind, Black Friday had always been boxed into the “revenue-boosting” category. You know, where you knock Q4 goals out of the park, grab those last-minute wins, and bask in the glow of high-conversion chaos. But this idea of it being a marketing opportunity? That made me pause and rethink everything.

In the world of freelancing and entrepreneurship, every project and every client represents more than just a paycheck. For many of us, it's about building something meaningful, creating relationships, and ensuring the work we’re doing aligns with our values. This is where “crush clients” come in—clients that make us genuinely excited to do our work, the ones who give us energy rather than drain it.