Because staring at a flatlined conversion rate is the entrepreneurial equivalent of watching your coffee mug slip from your hands in slow motion...

Have you ever had one of those "oh sh*t" moments? You know—coffee in hand, dashboard open, conversion rate at... zero?

Yeah. Let's talk about that.

You ask for help in your mastermind, coaching call, or group chat. You’ve hit a snag in your marketing strategy, and you’re genuinely looking for clarity.

Instead? You get a firehose of ideas.

“Have you tried a webinar funnel?”
“Oh! I just saw someone launch with a live challenge—maybe that?”
“Ooh, add an open house! Worked wonders for my friend!”

It’s well-meaning. It’s enthusiastic.

And it’s a complete waste of time if it doesn’t start with one thing

Here’s the truth: Six-figure launches don’t happen by accident. They happen when every piece of your marketing works together in harmony.

A holistic launch strategy weaves together your marketing, messaging, and audience experience so that nothing feels random or disjointed. Every email, every post, every ad is intentionally designed to support your business growth and guide your audience toward one action—buying.

Here’s the magic: when you build a strategy that feels true to you, marketing stops being a chore and starts feeling… dare I say it… fun.

At the end of the day, your business isn’t a carbon copy of anyone else’s—and your marketing shouldn’t be either.

By focusing on what aligns with your unique goals and strengths, you can create a strategy that feels authentic and gets results. So ditch the templates, trust your instincts, and build something that serves you and your dream clients.

In my mind, Black Friday had always been boxed into the “revenue-boosting” category. You know, where you knock Q4 goals out of the park, grab those last-minute wins, and bask in the glow of high-conversion chaos. But this idea of it being a marketing opportunity? That made me pause and rethink everything.

Cookie-cutter marketing advice works great—for cookie-cutter businesses. But if you’re reading this, you’re probably not running a one-size-fits-all operation.

Your business is unique.

Your clients are unique.

And yet, the advice we’re often given treats every business like a carbon copy of the next.