At the end of the day, your business isn’t a carbon copy of anyone else’s—and your marketing shouldn’t be either.

By focusing on what aligns with your unique goals and strengths, you can create a strategy that feels authentic and gets results. So ditch the templates, trust your instincts, and build something that serves you and your dream clients.

In my mind, Black Friday had always been boxed into the “revenue-boosting” category. You know, where you knock Q4 goals out of the park, grab those last-minute wins, and bask in the glow of high-conversion chaos. But this idea of it being a marketing opportunity? That made me pause and rethink everything.