So when the news hit a few days later that Woodstock ‘99 had turned into a full-on disaster—fires, looting, assaults, complete chaos—I wasn’t shocked.

Even back then, I could see the misstep.

Now, with grown-up eyes and a strategist’s brain, I can see exactly what went wrong. And it’s something I see in online businesses, brand launches, and even social media strategies all the time.

You ask for help in your mastermind, coaching call, or group chat. You’ve hit a snag in your marketing strategy, and you’re genuinely looking for clarity.

Instead? You get a firehose of ideas.

“Have you tried a webinar funnel?”
“Oh! I just saw someone launch with a live challenge—maybe that?”
“Ooh, add an open house! Worked wonders for my friend!”

It’s well-meaning. It’s enthusiastic.

And it’s a complete waste of time if it doesn’t start with one thing

The ask was simple: fill out a survey. Easy. Plus, getting to be on the other side of market research for once? Hell yes! I love a good peek into what people are trying to figure out.

So, I did the thing. Got a thank-you. Moved on with my life.

Then, in the shower this morning—you know, that magical place where the hot water seeps into your brain and suddenlyyou have the best ideas? Yep, that place—it hit me.

That survey was still bothering me because... it was all wrong.