So today, we’re channeling our inner Ted Lasso (stick with me here). Because if there’s one person who knows how to build trust, get people on board, and turn skeptics into superfans without being salesy, it’s him.

And if you apply his approach to your website copy?
That’s when everything clicks.

Here’s the magic: when you build a strategy that feels true to you, marketing stops being a chore and starts feeling… dare I say it… fun.

A fresh, shiny site that truly reflects my evolving way of working and embraces my ideal client’s shifting needs. On the surface? Absolutely freaking rad. I’m so pumped for the final product—a site that’s UX’d to perfection, bringing the right people to the work table where we can collaborate and create some seriously high-converting magic.

But then there’s the reality of writing it. Cue the dramatic sigh. Let’s be honest: writing your own copy is hard as F*CK. And I’m not alone here. I’ve yet to meet a copywriter who doesn’t agree. That stuff is gnarly.