So today, we’re channeling our inner Ted Lasso (stick with me here). Because if there’s one person who knows how to build trust, get people on board, and turn skeptics into superfans without being salesy, it’s him.

And if you apply his approach to your website copy?
That’s when everything clicks.

The ask was simple: fill out a survey. Easy. Plus, getting to be on the other side of market research for once? Hell yes! I love a good peek into what people are trying to figure out.

So, I did the thing. Got a thank-you. Moved on with my life.

Then, in the shower this morning—you know, that magical place where the hot water seeps into your brain and suddenlyyou have the best ideas? Yep, that place—it hit me.

That survey was still bothering me because... it was all wrong.

Here’s the magic: when you build a strategy that feels true to you, marketing stops being a chore and starts feeling… dare I say it… fun.

A fresh, shiny site that truly reflects my evolving way of working and embraces my ideal client’s shifting needs. On the surface? Absolutely freaking rad. I’m so pumped for the final product—a site that’s UX’d to perfection, bringing the right people to the work table where we can collaborate and create some seriously high-converting magic.

But then there’s the reality of writing it. Cue the dramatic sigh. Let’s be honest: writing your own copy is hard as F*CK. And I’m not alone here. I’ve yet to meet a copywriter who doesn’t agree. That stuff is gnarly.

In my mind, Black Friday had always been boxed into the “revenue-boosting” category. You know, where you knock Q4 goals out of the park, grab those last-minute wins, and bask in the glow of high-conversion chaos. But this idea of it being a marketing opportunity? That made me pause and rethink everything.